Get Around Her

Using virtual sports to support & promote elite female athletes in the AFLW.


Promote the AFLW competition through fantasy football

Drafter’s mission is to provide fantasy footy for the AFLW, in the inaugural year, in the middle of growing momentum for women’s sport, to connect the fans with the players and the league, and contribute toward the growth and sustainability of the AFLW.



The AFL are launching it’s women’s league with the inaugural season starting on February 4. The launch is in the middle of a spike in women’s professional sport and broadcasting. It comes after a second successful season of the Women’s Big Bash (WBBL), and will be followed by the launch of the new Super Netball on February 18. All leagues are being broadcast on the main free to air networks. These sports join the more established W-League for soccer, the WNBL for basketball, and the rise of women’s Rugby in all formats. Australia has never seen this much elite women’s sport. 2017 will be huge.



With all this going on, it’s easy to forget just far we’ve come. It’s taken a lot to get here – to develop women’s sport and to challenge the outdated idea that it isn’t marketable. But the ratings are starting to speak for themselves. The 2016 AFLW exhibition game between the Western Bulldogs and Melbourne, which was broadcast by Channel Seven, had an average of 746,000 viewers tuning in nationally, and was the largest overall average audience in Melbourne of any game during the 2016 AFL home and away season. Channel Nine’s digital channel, GEM, had ratings of up to 110,00 for a 2016 netball match between Australia and New Zealand. The prime-time match between Sydney Thunder and Melbourne Stars in the WBBL out-rated both the A-League and NBL peaking with a national audience of 637,000. This is close to a 70% increase on their previous season average.



These league launches, and their ratings, are symbolic of genuine social change. The leagues speak to two very important audiences. Young girls, who love football, who will idolise Daisy Pearce and who will be inspired to compete in their chosen sport. Who won’t feel limited by which sport they can choose. Who can see women being accepted, no celebrated, for playing football. And it speaks to young boys, who see that it’s no big thing for women to be playing football, cricket, rugby or soccer. Who might be in awe of Ellyse Perry as much as he’s in awe of Mitchell Johnson.



But these sports are still in an awkward phase. They’re semi-professional. Energy, care and forethought must be put into their growth to ensure they’re viable products, where player welfare is paramount, where players are compensated fairly for the coin they generate, where professional leagues are fed by sustainable grass-roots platforms, where the professional league has a fan base that grows steadily and organically from year to year.



Fantasy sports is a recent phenomenon which has a massive impact on fan base, attendance and ratings. It connects fans to players and leagues like never before. It encourages interest from fans in players who aren’t on their favourite team, in games where their team isn’t competing, and even in sports they wouldn’t normally watch. With the Drafter launch we want to provide fantasy-playing AFL fans with a hook into the women’s game they might not otherwise have had; and introduce new AFLW fans to the world of fantasy sports. We believe this will be a contribution to the growth and sustainability of the game. A contribution toward opening up the prospect for women to chose a career as an AFLW player, which is especially symbolic when Aussie Rules is a sport which is so closely tied to our national identify.


000-017   000-080   000-089   000-104   000-105   000-106   070-461   100-101   100-105  , 100-105  , 101   101-400   102-400   1V0-601   1Y0-201   1Z0-051   1Z0-060   1Z0-061   1Z0-144   1z0-434   1Z0-803   1Z0-804   1z0-808   200-101   200-120   200-125  , 200-125  , 200-310   200-355   210-060   210-065   210-260   220-801   220-802   220-901   220-902   2V0-620   2V0-621   2V0-621D   300-070   300-075   300-101   300-115   300-135   3002   300-206   300-208   300-209   300-320   350-001   350-018   350-029   350-030   350-050   350-060   350-080   352-001   400-051   400-101   400-201   500-260   640-692   640-911   640-916   642-732   642-999   700-501   70-177   70-178   70-243   70-246   70-270   70-346   70-347   70-410   70-411   70-412   70-413   70-417   70-461   70-462   70-463   70-480   70-483   70-486   70-487   70-488   70-532   70-533   70-534   70-980   74-678   810-403   9A0-385   9L0-012   9L0-066   ADM-201   AWS-SYSOPS   C_TFIN52_66   c2010-652   c2010-657   CAP   CAS-002   CCA-500   CISM   CISSP   CRISC   EX200   EX300   HP0-S42   ICBB   ICGB   ITILFND   JK0-022   JN0-102   JN0-360   LX0-103   LX0-104   M70-101   MB2-704   MB2-707   MB5-705   MB6-703   N10-006   NS0-157   NSE4   OG0-091   OG0-093   PEGACPBA71V1   PMP   PR000041   SSCP   SY0-401   VCP550